ANDRIA SHYI

MY EXPERIENCE

E-COMMERCE OPERATIONS MANAGER, IBIYAYA

May 2021 - Now

• Developed and executed PPC campaigns on Amazon by conducting keyword research to identify high-performing keywords, and continually optimize campaigns to improve impressions, clicks, and conversation rates. 

• Managed advertising budgets, adjust targeting strategies, and allocate spend effectively to maximize ROI and achieve KPIs.

• Collaborate with cross-functional teams, including marketing, product, and sales, to develop and execute campaign strategies that align with business goals.

• Conducted market research and analysis to identify new opportunities for growth and expansion, and expanded the brand presence on 6 other e-commerce platforms in the US in 1 year. 

• Managed relationships with key distributors and partners, and ensured their logistics, marketing, and customer support requirements are attended to.

MARKETING MANAGER, PROTOP INTERNATIONAL

August 2020 - April 2021

• Managed Amazon US operations, including content creation, PPC campaign logic and performance analysis, brand setup

• Established a new US brand and developed Shopify website as the foundation to grow brand awareness in 3 months

• Led new product launch on crowdfunding platform Indiegogo with a focus on content creation and video production

ECOMMERCE OPERATIONS SPECIALIST, MAMAWAY

March 2020 - August 2020

• Managed Amazon AU operations and increased monthly revenue by 300%, including market research, content creation, SEO and SEM campaign optimization, performance analysis, and technical issue resolution

• Monitored all operations on Ebay AU and Commission Factory - marketing strategy planning, business cooperations, and communications, establishing a sales contribution of 12% in Mamaway's overall sales from the AU market

• Developed Shopify E-commerce website as the official platform for expanding local business in Indonesia

• Publicized 10+ blog posts monthly to boost brand awareness, SEO ranking, and establish brand value and personality

MARKETING PROJECT MANAGER, JUVO PLUS

Sept 2018 - April 2019

• Utilized data-centric approach to monitor marketing effectiveness of listing components in SEO optimization 

• Revamped the product listing creation model on JIRA and increased listing completion rate on Amazon by 15% 

• Designed AI Machine Learning model for product review differentiation. Achieved 90% accuracy in 6000+ reviews

• ​Established data automation and instant visualization of product performance useful for tracking product KPIs on a timeline by collaborating with the IT department 

MARKETING ASSISTANT - PRODUCT COMPLIANCE, JUVO PLUS

May 2018 - Sept 2018

• Comprehensive understanding of the Amazon Seller Central operations, including listing creation and maintenance, product compliance, customer support, and data collection

• Profound knowledge of Amazon A9 SEO optimization and SEM campaign in copywriting and performance data analysis

• Addressed 15-20 customers inquiries regarding product quality, packaging, shipping concerns, and offered reasonable compensation for customer privileges on a daily basis

• Provided solutions for 1000+ customer complaints to effectively improve customer satisfaction and reduce product return rate by 18%

INTERNATIONAL SALES REPRESENTATIVE, RBC BIOSCIENCE

Sept 2017 - March 2018

• Designed and developed a website which serves as the main platform to promote brand awareness in the US 

• Created marketing materials, exhibition posters, banners, promotional emails, and brochures for product launches to boost brand awareness and sales 

• Managed forecast, revenue tracking, customer inquiries for product information and technical support from collaborated distributors in over 25 countries on a weekly basis 

• Edited, drafted, translated user manuals, legal documents, and technical instructions